So, I’ve been promoted to a new position at work: Interactive Marketing Manager. It’s perfect, and it’s exactly the position I’ve been hoping to attain. I’m the internet and social media marketing manager, which puts me in the unique position of being the branding expert for my company.
The upside is the fact that I’m now being paid to do what I love to do: internet marketing, writing blogs, website optimization, reading and commenting on other blogs, etc.
The downside is the education factor. How do you move a company from old school techniques to new school ones?
Teaching an old dog new tricks and all that.
Convincing the management that your work will take time to show significant results, when they’re the type that have to see immediate ones to know that something is in fact working. It’s scary and exciting all at the same time, and a great time to be doing it.
My first step will be to get the website optimized to best take advantage of the search engines, etc. The second one, which is the one I’ve been working most on, because it’s difficult to get to the point where I am completely in control of the website, is to get the company’s name out there and to start generating traffic. And, as you may or may not know, reading and commenting on blogs is the best way to build awareness and to develop traffic patterns.
As, I’m out there doing this, I realized that it would be great to have the whole company doing the same thing. Staying in touch and developing relationships with industry blogs, but there are a few problems.
1. Many of the team members here don’t understand the dynamics of blogs. They don’t know what they are or how they work or that you can subscribe to them.
2. The education factor might be too much. How do you teach a group of people that a bunch of name dropping and comment spamming is going to be worse for our image and online presence than nothing at all?
At this point, I’m caught in a holding pattern. I’m waiting for the website to come into my control, so I can start tracking my progress, and I’m developing relationships within the industry, and hoping that a stroke of brilliance will hit me regarding the rest of the company.
