Simplifying the Complex – A different Approach

January 31, 2008

In yesterday’s post I wrote about a tele-seminar that I attended that ultimately fell short of its goal. I didn’t learn anything about the subject matter, I don’t remember the speaker’s name, and without looking up my email correspondence I can’t recollect what the company was.

And, because a free tele-seminar is, at its heart, marketing – yesterday’s presentation was marketing at its absolute worst.

Today I attended another remote seminar. The main speaker of this one, Jeremiah Owyang, was clearly spoken, informative, and extremely helpful. His information wasn’t the type of drivel you expect from a free seminar and I felt as if I had learned a lot by the end of it.

That’s really the best part, but when combined with the technology that was used, it made the experience much more bearable than yesterday’s.

The seminar was a webinar in essence but also offered the ability to telephone in. The presentation was included in the online player as well as downloadable. I’m not sure if it was recorded, and if so whether or not the audio is downloadable, but I can’t imagine that it wasn’t.

The only real problem I had with the presentation was that it required you to have or download realplayer (which is a big issue). But, it avoided all of the problems of the seminar from yesterday, and ultimately it made an excellent impression on me.

Lesson: Always impress.

Posted by flowersjustin | Filed Under blog

Comments

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