3 simple things to improve SEO on your blog

March 30, 2008

SEOSearch engine optimization (SEO) can go a long way toward connecting you to the people you want to reach. And, it’s nearly always an important consideration (albeit, secondary to quality content) when you’re working on your website or blog.

And, there are a few simple things that anyone can do that will help your content rise in the search engine results pages (SERPs).

  1. Put keywords in the Title - For me, it’s important for my blog to rank high in a search for my name. I want my blog to be one of the first things listed when someone is searching for me, so I put my name in the title of my blog. This blog’s title, instead of just being The Flowercast, is The Flowercast | Justin Flowers’ Social Media, Marketing and Technology Blog. Make the title more valuable than just telling your readers where they are.
  2. Add a meta description - Most blog templates give you a place to insert your description. The description is the text that you’ll find in the search engine result directly under the title of your site. A good rule of thumb is to keep it about the same length as a twitter post (140 characters) so that the search engine doesn’t cut off the end. The description will help people find your site, and it will tell search engines a little bit more about your content.
  3. Add a meta keywords tag - This might be a little bit more difficult if you know nothing about HTML, but it’s time to face the facts if you’re a blogger and learn a little bit - it’ll make you a better writer and will help you present your writing in a better way. Go to W3Schools’ website for tutorials on all the pertinent bits. For keywords you’re going to want to find the things that you focus on most with your blog. Come up with ten to fifteen words or phrases that encapsulate the meaning or reason of your blog (including your name), and put those words into your meta keywords tag. Failing that, think of ten to fifteen words/phrases about things that you’re interested in - hopefully your potential readers will be interested in the same things.

These three SEO tips alone should go a long way toward making sure that the people who are looking for your blog and its content are able to find it, but the rest is really up to you and your content. The best thing to remember about SEO is that it’s really only a supplement to your real talents. The best SEO in the world on bad content can’t maintain a large following, while the best content with no SEO can.

Do you have your own tips about simple blog SEO? Please let me know about them in the comments.

Posted by flowersjustin | Filed Under blog 

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